3 Reasons Coca-Cola Stock May Not Be a Buy Despite Dividend Appeal
Coca-Cola's storied dividend history—63 consecutive years of increases—masks underlying challenges. While its 3% yield surpasses the market average, rival PepsiCo offers a more compelling 3.9% return. Dividend Kings status alone may not justify investment amid competitive pressures.
The stock's 1919 IPO legacy and consistent payouts create a veneer of stability. Yet comparative analysis reveals weaker yield advantages versus peers. Income-focused investors might find better opportunities elsewhere in the beverage sector.